Many smart and highly strategic content marketers have recognized and embraced e-books as an important factor in marketing their businesses, as well as an alternate source of income. While some make use of different formats, i.e, PDF-style e-books created to be sold on websites, or EPUB-style e-books they upload and offer on Amazon, Barnes and Noble, and the iBookstore.

The basic differences between PDF and EPUB format is that PDF e-books are easily created on any computer you own, and they are easily shareable on social media, emails and on your website, while PDFs, on the other hand, are readable on computers, tablet devices, and smartphones. They’re an ideal format to use if you’ve never written an e-book before, especially because they’re very easy to put together and share. EPUB-style e-books require more complicated steps, all of which must be tailored to suit the platforms on which they would be published. They include MOBI files for Kindle and EPUB files for iPad and Nook. They are then uploaded to a third-party website like Amazon, Okadabooks, Bambooks, Barnes and Noble and Apple iBookstore, where you can share or sell them.

Having understood the kinds of e-books and the format you can use for yours, let’s now move on to how you can use e-books to achieve your content marketing goals:

1. Use E-books To Establish Expertise/ Authority

One of the main benefits of creating an e-book content marketing campaign strategy is that it allows you to establish your reputation in your industry. If you want to be an industry leader or knowledgeable expert who potential clients can trust to solve their problems, then an e-book affords you the opportunity to do so. This is because not only would they see you as someone they can look up to in the industry, they’ll also most likely pay to get resources or services you render because they believe that you would give them nothing short of valuable, seeing as you understand their core needs and pain points.

2. Use E-book to Build (Multiple) Customer Interaction With Your Brand

If you’ve been wondering why blog posts and website articles are essential to the growth of businesses is the ability to provide clickable links, thereby, allowing businesses to redirect their visitors or potential clients to other platforms they need to explore. For instance; the implementation of a Youtube video link on a ‘DIY’ blog post or a link to a social media platform where training would be organized. These and other interactive elements can be added to your e-books to give the reader and your potential client a better experience, while ultimately giving your content more reach. 

(If you want to learn more about e-book content marketing, you can take our E-book for Content Marketing Course.)

3. E-Book To Build An Email Marketing List For Content Marketing

Building a targeted email list can help you to communicate more effectively and reach the right target without having to spend so much on ads. If potential clients perceive the value of an e-book, they are more likely to give up their contact details in return for the information you have to offer. So what better way to build your e-mail list for content marketing if not through e-books placed on your website as lead magnets?

Studies show that email marketing produces the best ROI of any marketing channel, so building a healthy list is a great gateway to gaining more conversions. Once you’ve created your e-book, the next thing to do is build an SEO optimized landing page on your website with a call to action to sign up in return for your free e-book. With a combination of social media marketing, informational blog posts through content repurposing and landing page optimization, your e-book can grow into a powerful lead generation tool.

4. E-books To Increase Brand Visibility and Engagement

If you want to use content to boost your brand’s visibility and reach a new segment of your target audience, then an e-book with links to useful information on your page or channel would not only increase your brand visibility but it would also help position your business so potential clients find you online, and learn more about your business.

We really hope you found the above content very useful. If you did, please share! And if you need our help with creating or promoting your own e-book, then you can follow our contact page to reach us. Good luck maximizing the use of your e-books with the tips provided above. Cheers!

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